Case Study

We worked with the company’s management team over a 12-month period to implement a sales and marketing campaign to support sales growth within the ROI.

Hanna-IP

‘Hanna-IP is an Intellectual Property (IP) Consultancy, providing specialist advice in relation to patents, trade marks, designs and copyright.  Their head office is based in Belfast.  They represent clients in patent and trade mark matters before the UK Patent Office, the Irish Patents Office and the European Patent Office. They also represent clients in trade mark and design matters before the Office for Harmonization in the Internal Market (OHIM).’

When Hanna-IP opened their Dublin office in 2012 to service clients in the ROI, we worked with the company’s management team over a 12-month period  to implement a sales and marketing campaign to support sales growth within the ROI.

There were a number of specific areas where the company required support;

Client Database / Sales Pipeline:

We supported the company to prepare a ‘Sales Pipeline’ , and establish a process for qualifying leads.

Sales Plan:

In conjunction with the management team, we developed and supported the implementation of a structured Sales Plan.

Some of the key areas we focused on under the Plan were:
  • Pre-Sales Activities:  (Go-to-Market material – Website Development / Direct Marketing Material)
  • Lead Generation – Creation of a formal structure to manage Lead Generation activities within the company.
  • Communicating with key Industry Groups:  Identified and established a process for engaging with key industry groups who would have patent development requirements.

This was a successful project, which supported HannaIP to establish themselves as a key provider of Intellectual Property services to companies across the 32 counties.

We worked with Trade Partners on a Sales Development Project. They provided us with a lot of specific focussed sensible advice. Unlike a lot of the sales and marketing consultants we have used over the years these people actually rolled up their sleeves and did some work instead of providing us with blue skies marketing plans and asking us to do all the work.John Hanna, Managing Director, Hanna IP,