BH Associates Ltd
BH Associates Ltd. (BHA) is the leading supplier of a comprehensive range of software, back-up, support and service to the transport, warehouse and logistics sector on the island of Ireland. The company offers a range of software solutions and products developed in-house with bespoke elements as necessary for various segments of the transport industry. From their offices in Shannon and Dublin they also provide on-site support to their customers.
We began working with BH Associates in 2011. The company were seeking support for the development and implementation of a ‘Sales Plan’ for key software products.
The key elements of the project included;
One of the initial requirements was the creation of a Marketing Database to support sales development activities across the entire product range.
We established a process for qualifying leads that was directly linked to specific product offerings.
We developed a ‘Sales Plan’, which for the first 12 months was focused on two of the company’s key product offerings;
IFMS – Software support aimed at the Transport sector
WIMS – Software to support Warehouse management
- The Sales Strategy was focused primarily on ‘Direct Promotion’ and ‘Personal Selling’.
- The company have developed clear and concise marketing material for each of their main products. This enabled the creation of a formal structure to manage ongoing direct mail activities within the company.
- The Sales Plan also incorporated a “Constant Contact” model, which ensured the Sales / Marketing department maintain ongoing contact with potential clients
We continue to provide strategic sales support to BH Associates on key projects.
The guidance and practical support provided by Trade Partners has provided strategic direction to our sales management and market planning. They are able to allocate key specialists to each of the areas required to support the successful development and implementation of a sales campaign. I plan to continue availing of their support and am happy to recommend their services to other companies. Mike Hanly, Managing Director, BH Associates